Showing posts with label twitter. Show all posts
Showing posts with label twitter. Show all posts

Wednesday, July 6, 2011

Klout's not what it's all about

Image representing Klout as depicted in CrunchBaseImage via CrunchBaseA recent list from Education Next of "Most Influential Twitterers" listed me at the top of the list of Educator Tweeters based on Klout scores. I've written about Klout before on this blog in my 7 golden rules of Tweeting and am wary of anything that tries to compartmentalize "influencers" on Twitter.

I can say this because it isn't sour grapes. I have a higher Klout score than anyone on the list - at least today - or until someone figures out a major person left off the list - and there are many. ( @rmbyrne and @angelamaiers are just two I can think of off hand. You'll think of tons more as well.)

Klout and Influence ARE NOT the same thing.
I'm sorry but Arne Duncan is the Secretary of Education here in the United States - anyone in their right mind who could think that Vicki Davis, coolcatteacher, has more influence than he does doesn't see the big picture.

The big picture is that online influence is just a part of the picture.

Social media is one thing, it isn't the only thing.

I also think that raw follower count means something.I know that Klout tries to account for inactive accounts and retweets and whether a tweeter actually ENGAGES with those who talk to them, but many of the people with lower klout scores do not have social media as their top function. I'd rather those people work on their day job than care about their Klout count. They may be followed by a lot of inactive accounts. They may have other people tweeting for them altogether. It just isn't the same.

There are also many more spaces than Twitter. Kevin Honeycutt, for example is "Mr. Plurk" and sort of leads a very tight network of educators who plurk. Don't underestimate the influence of such an incredibly smart, talented, and good man. (Yes, I'm a fan.) Will Richardson leads the powerful PLP movement and speaks at tons of conferences - his influence extends to his books and he has been blogging for 10 years for goodness sakes (and interestingly, is moving his blog to Tumblr.) Angela Maiers has over 20,000 followers and a klout of 71 and she's not even on the list? Kathy Schrock has over 10,000 followers and has created some of the most useful tools in education - but she has a klout of 51 and so she's not on the list. I just don't buy the list. It is just a list. It isn't the definitive end all be all.

Do we get mad?
Oh, lots of people are going to get angry and bent out about who has the most influence. OK, I'm not fighting that one. Klout is just one measure of how engaging you Tweet and how likely you are to be retweeted - it is not the same as influence.

I think that discussions about who is the "biggest dawg on the hill" are  total waste of time. Keep it in perspective.

The Loudest Talker is often the One Who Cries on the Bench During the Game
I see it all the time in the classroom - boys posturing and talking about who is the biggest and baddest - but we all know when Friday night comes and one boy pushes through the pain to get the TD and the other one sits crying on the bench that all that posturing means nothing. One thing I know - the loudest bragger is usually the one who ends up crying on the bench.


Be part of the conversation
The bottom line is that your followers give you klout (as well as who you follow.) And do we really care about Klout at all? Someone will. Some people will. If it is important someone will create a metric. Metrics are flawed.

I'm thankful and grateful for my 75 klout score. (It may drop tomorrow!) I am appreciative to those of you who are kind and converse and teach me online. You are the best. That is reward enough.

Don't waste your time debating this. If you want to debate - debate the Klout score itself.

The kind of clout that counts
Pitting good people on that list against each other doesn't do good. We need bridges not walls. The fact is - whatever my klout score is today, if I died today it would go down to zero soon enough. But if I say something here that lets you go love a student a little more, help them find their interest, help another student go to college, build bridges of collaboration like we talk about in the upcoming Flat Classroom book, then that is something far more permanent and that is the only clout I really care about.

Keep the main thing the main thing. I'll let the debaters fuss over this one, but I've got lots to do.

For now, don't stress about your klout. Don't be upset about being left off. Do a good job. Be helpful. Be respectful. Be honest. Every person is important.

Put your tweet in, put your tweet out, put your thoughts in and shake them all about -- do the okey dokey and turn yourself about - cause klout's not what it's all about.

Enhanced by Zemanta

Read more »

Monday, May 9, 2011

7 Golden Rules of Twitter

Image representing Twitter as depicted in Crun...Image via CrunchBaseEvery so often, businesses tweet me to follow them and help them get followers.

My response to this yesterday:

" Focus on useful tweets & helping people. Put others first. We tweet 2 learn, not 4 followers."

I've been watching popular educational Tweeters unfollow people in droves.

Upon reading 4 Keys to Increasing Your Klout Score I knew why.

In Klout metrics, if you have a lot of followers and don't follow a lot of people yourself - you're considered "important" and you can more highly engage with less followers, thus upping your Klout score. They tell you to unfollow people. Don't talk to people who won't talk to you. Things like that.

Before competing for "Klout." Decide if the metric fits with your reason for being on Twitter. Personally, I think that good Tweeters (or bloggers) can benefit from some good old fashioned values. I don't have 100,000 followers but am close to 19,000 as of the writing of this, these words spring from my personal experience.

Attribution Some rights reserved by benleto

Seven Golden Rules of Tweeting

Golden Rule #1: Know Why You Tweet.
Have a purpose. Know why you are there.

Golden Rule #2: Follow As You Wish.
It is your decision who to follow and who not to follow. Everyone has different methods of determining who they will follow based on rule #1.

Golden Rule #3: Engage in Conversation.
If your goal is to learn more about a topic, you build synergy and a critical mass of people of connections on that topic as you engage in conversations that center around hashtags like #edchat. See Rule #1.

Golden Rule #4: Focus on the Followers You Have.
It is easy to get obsessed with numbers. The fact is that we are each important, worthwhile beings. I am neither made more important or more worthy of the love of my family and friends because more people follow me. Focus less on followers and more on being helpful to those who are there. If having followers important to you or your business, learn more about Twitter and revise your reason for tweeting under #1.

Golden Rule #5: Be Helpful.
Helpful people are blessed in this environment of connections. I think the very best Tweeters who add to my life are helpful, intelligent people. They are "enchanting" as Guy Kawasaki says in his book Enchantment: The Art of Changing Hearts, Minds, and Actions.

Golden Rule #6: Tweet as If Everyone Was Watching
I have one tweet I really regret. It is the only one I remember deleting.

I was sitting in an airport and a guy sits next to me. He had on headphones. Somehow oblivious to the fact that he was in a public place and that although he couldn't hear, the woman next to him (me) could, he did the unthinkable. Yes he did.

But what was worse was what I did. I tweeted a smart comment in shock because I needed to "tell someone."

At the same time, across the country, my Twitter stream was up on the board being discussed at a conference when the up comes a tweet about the guy next to me's lack of intestinal fortitude. My friend quickly DM'd me. It is now the only Tweet I can remember deleting.

I was humiliated. Twitter isn't some-one. It never is. It is any-one. Every-one. Remember that.
Attribution
Some rights reserved by cambodia4kidsorg 



There are a lot of people "out there" and there are some things that just don't belong out there.

I really don't want to know when you're sitting on the toilet or when some big guy in the airport has a problem sitting next to you.

Learn from my humiliation and know that some things on Twitter harm your credibility and just don't belong there.

Golden Rule #7: Run Your Own Race.
Don't keep up with the Joneses or Cool Cats or anyone on Twitter.

This past Friday night I ran in the Gnat Days 5K. (yes, we celebrate the gnat here in Camilla.) I ran it in 31:27 which was a whole 2 minutes off my time from last year.

One year later, I am 35 pounds thinner and it felt great. I beat some of my students and several women half my age who were quite put out that I came in several minutes ahead of them. I came in five minutes behind my super-fit sister who is only 15 months younger.

But sometimes winning means beating yourself. Kip always meets me at the finish line and says
"You ran your own race! You finished! You did it!"
I run because I'm 42 and I've reclaimed my life. If I hadn't joined Weight Watchers and started running, I would be over 200 pounds by now. I'm now a size 8. It is never too late to reclaim your life from self destructive habits.

Mom came out to the race. She is in Weight Watchers and has lost over 20 pounds. She walked the race and won in her division. Many other women just like me are doing it too. We are friends and support each other on our journey to be more.

It is part of living a good life. Inspiring others. Inspiring yourself. Teaching others what you're learning.

And that, my friends, is the answer to my #1.

Be real. Tweet nobly.
Enhanced by Zemanta

Read more »

Friday, April 22, 2011

The 25 Thousand Dollar Tweet #tweettheresults

#tweettheresults hashtag on Twitter - official protest hashtag
We've seen people lose their job over Tweets and we've seen them get jobs through Tweets. We've seen marriage proposals and divorce notifications. We've even see Charlie Sheen earn six figures for a tweet.

Now, we might just see the balance in someone's bank account change as political tweeters in Canada openly plan to disregard the election "Twitter blackout"  law and could land themselves with a 25,000 dollar fine.

Canadian officials plan to enforce a 73 year old law that slaps a person who "prematurely releases election results" with the penalty.Originally intended to keep voting in the east from influencing that in western Canada by not allowing the "transmission of election results" across time zones, critics say this was created before social media. Canada has six as the world's second largest country.

#tweettheresults hashtag was in use by yesterday afternoon and some are planning a "Tweet in."

This would make a fascinating case study for a government, civics, technology or journalism course at the high school or college level. Let's drill down. Here are the questions I'd discuss (please leave yours in the comments):

1) What is premature?
  • I guess the question is - what is premature? 
    • If someone is standing at a courthouse and a government official announces a result and yet it hasn't gone online yet -- is that premature? 
    • Premature compared to what?
  • What if a candidate has just been told by an elections official that they won and tweet out a thank you to their followers?
    • What if they email it and a person they email to happens to be in western Canada at the time?
  • Twitter is so lightning fast and connected to so many people, I guess this example begs to answer - what is official? 
    • What makes a tweet "premature?"
  • Don't candidates hold press conferences and thank you events after the results are announced - do they have to wait to hold these in the east until the polls close in the west?
    • Aren't these covered on TV already? 
    • What if someone live streams it?
2) How does this impact "the scoop?"
  • Traditionally a quick tweet gives you a "scoop" and that is a good thing for many in political arenas.
3) Can this be enforced?
  • Hypothetically, Canadian Tweeters could learn from our Chinese friends and install a nice proxy software like Astrill, set up a new email and new Twitter account and just tweet from that. Then, others would just retweet it.
  • Would retweeters be punished too?
  • What if a person INSIDE Canada has a friend in the US or Europe, for example, and gets on skype and tells them the results and THEY post the tweet without the permission or knowledge of the original source inside Canada?
  • Is Canada going to lock down all electronic transmissions in order to enforce this law? 
  • A complete technology blackout on election day?

4) If they COULD enforce, HOW would they?
  • Would a whole "Twitter enforcement bureau" need to be set up? 
  • Is it worth the cost?

5) How should this law be written? Should polling change?

It would be interesting to draft the law as it SHOULD be written to incorporate social media impacts and this valid concern of keeping poll rates high in the western part of the country and letting everyone's vote count.

  • Should polls open earlier in the west? 
  • Should polls all have the same times across the country?
  • The law was put in place for a reason - assume the reason is still valid, how would this look in the age of social media?
6) Live Blog Election Coverage from Outside Canada
  • It would be a fascinating live journalism experience to have students follow the #tweettheresults hashtag and what is happening to understand the impact?
  • Would such an experience actually "do the research" for those in Canada planning the fines and harm those who are speaking out against this law?
  • Would the methods used in your research be emulated by others who are using social media "enforcement" to stamp out rebellion?
 7) Your Belief
  • Would you tweet if you knew it would cost you 25,000?
  • What if you knew the technologies put in place would change the outcome of social media used in protests in other countries?

 Students learn more from tearing apart current events than a two hour lecture about abstract tasks. If you teach subjects that hit on government or participatory media - I challenge you to "get out of the box" and find some neat ways to tear this one apart. If you do it, please share your thoughts/ blogs / lesson plans with a link below!

I wouldn't put it past super blogger Stephen Downes to buck the system on this one just to see it done.

Hey, Canada, on May 2nd, the world is watching. Are you going to pioneer the use of tools to enforce this law that could be used by more repressive regimes?
Enhanced by Zemanta

Read more »