Ainol Releases New Novo 7 ‘Burning’ Tablet with Ice Cream Sandwich

Ainol is a company that many people may not have heard of, though some may have heard of it as ‘Ainovo’. Basically this Chinese manufacturer’s claim to fame came with their launch of the Novo 7 which was the first Android Ice Cream Sandwich tablet to be priced below the $99 mark.

Since that launch they’ve come up with a few other additions to the Novo 7 series, the latest of which being the Novo 7 Burning tablet.
Once again, this tablet is going to be running Android 4.0.3 Ice Cream Sandwich, but what makes it different from past editions of the Novo 7 are the specifications which seem to put it in a much higher bracket of competition than any of its predecessors.
Specifications
The Ainol Novo 7 Burning tablet is a 7 inch tablet that has an IPS liquid crystal display. In itself, the IPS screen means that colors should be displayed a lot more accurately than on most tablets and its resolution of 1280 x 800 goes a long way towards reinforcing that.
Running on an Amlogic 8726-M6 Cortex-A9 dual core processor, the Burning tablet also has a separate GPU in the Mali-400 to help it deal with most of the rendering requirements of modern day tablet apps, Flash, and websites. On the RAM side of the equation, it has 1 GB of DDR3 memory.
Storage shouldn’t be an issue with this Ainol tablet considering its internal 16 GB of storage and support for up to 32 GB additional storage via the microSD card.
One of the features that truly sets the Burning tablet apart from its other Novo 7 predecessors is the presence of two cameras. The rear camera weighs in at 5 Megapixels and can record video at up to 720p HD quality, while the forward camera is only 2 Megapixels but is really intended just for video calls.
As far as ports go it has an audio port, a mini HDMI port, and a mini USB port. Also, it does have WiFi capability but does not have any support for 3G or GPS. The only way to get mobile internet is via a USB dongle that will need to be purchased separately.
Novo 7 Burning Priced Awkwardly
Frankly speaking the biggest problem faced by Ainol’s Novo 7 Burning tablet is that it is expected to compete at close to the same price point as the Kindle Fire 2 and Nexus 7 tablets. Both of those are priced near the $199 mark and right now the Burning tablet is expected to be priced at $179.
Needless to say at only $20 off the price of a Kindle Fire 2 or Nexus 7 many may see it as having a lot to be desired, especially with the absent support for GPS and 3G.
Whether or not this price is final or will drop further as its official release date in August nears remains to be seen. With the Nexus 7 also approaching its official release, competition in this segment of the tablet market will definitely heat up and Ainol may need to find ways to cope with that.
Still, the Burning tablet is an interesting Ice Cream Sandwich device, to say the least.

Source: Techzek